Inspiring and delivering innovation in mass participation event sustainability
As organiser of Ford RideLondon, London Marathon Events is proud to lead the way in showing the power of mass participation sport as a force for good, and of the hugely positive effects our events have had on millions of people since the first London Marathon in 1981.
Our events have a proven track record of inspiring activity, improving physical and mental health and bringing communities together – raising billions of pounds for charities and supporting local businesses in the process.
We want cycling to be a part of normal, everyday life. It creates less noise, less air pollution and results in fewer emissions that are warming the atmosphere, all of which aligns with our wider sustainability ambitions. We want to ensure our events and activities drive positive change in sustainability.
‘To drive positive change in environmental sustainability through our own actions and inspire our stakeholders and partners to do the same.’
Environmental sustainability is one of our group objectives – and since 2019 we have focused on measuring and continuously reviewing our impacts to inform our decisions. To find out more, read our environmental policy.