Entries for the 2024 Ford RideLondon-Essex 100, which takes place on Sunday 26 May, will open on Tuesday 15 August. For the first time, all general entries to the 100-mile sportive will be available on a ‘first-come, first-served’ basis and demand is expected to be high.
The Ford RideLondon-Essex 100, the centrepiece of the world’s greatest cycling festival, is the ultimate mass participation challenge ride, giving participants a unique opportunity to cycle on 100 miles of traffic-free roads.
Created by the Mayor of London as a London 2012 Olympic legacy event in 2013, the hugely popular ride will take place on a route that will start and finish in central London and feature a loop of Essex.
It will be the third year in a row that Essex has welcomed the event and the extended partnership with Essex County Council means the county will continue to host the event for the next three years (2024 to 2026).
Since its first edition in its current format in 2022, the Ford RideLondon-Essex 100 has been hugely popular among participants with 92 per cent of respondents to this year’s post-event survey rating the ride good or excellent.
The Ford RideLondon-Essex 100 is also part of the London Classics challenge, which includes the London Marathon and two-mile Swim Serpentine.
Ford RideLondon Event Director, Hugh Brasher, said: “The Ford RideLondon-Essex 100 is the ultimate challenge ride. It’s a unique opportunity to cycle 100 miles on traffic-free roads that take in the contrasting beauty of the Essex countryside and the stunning urban landmarks of central London. We expect entries to sell out fast, so visit ridelondon.co.uk on Tuesday 15 August to secure your place for next year’s ride on Sunday 26 May.”
Entries for the 2024 Ford RideLondon-Essex 100 cost £99 and will be available on a first-come, first-served basis at ridelondon.co.uk on Tuesday 15 August.
In addition, there are a limited number of 250 VIP entries – also available on a first-come, first-served basis – on offer for the 2024 Ford RideLondon-Essex 100. Priced at £275, the VIP entry gives riders access to hospitality at the Start and Finish, the ability to select their start wave, including choosing to ride with friends, baggage drop and collection, and a VIP feed stop at 50 miles.
The full format of the 2024 event and routes across London and Essex will be announced over the coming months.