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Ford becomes presenting partner of RideLondon

Ford is committed to achieving zero emissions in vehicles sales and carbon neutrality across its European facilities, logistics and suppliers by 2035. Our Park The Car initiative is part of this and the message is simple – if your journey is under three miles, consider walking or cycling when you can.

Claire Killwick

Head of Customer Communications at Ford of Britain

The partnership will also see Ford support RideLondon FreeCycle’s Led Rides scheme.

Enabled by London Cycling Campaign, Led Rides guide people to and from the route of RideLondon FreeCycle, the free event held on eight miles of traffic-free roads in central London. The Led Rides will come from all 32 of the London boroughs, encouraging people to cycle the short distance into the city centre.