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100 days till Ford RideLondon




Routes confirmed for 2024 Ford RideLondon-Essex as 100-day countdown begins

The final routes for the 2024 Ford RideLondon-Essex challenge rides have today been confirmed and a new Strava Club for Ford RideLondon will enable participants to preview the rides and be part of an online cycling community. 

The Ford RideLondon-Essex 100, 60 and 30-mile rides take place on Sunday 26 May on traffic-free routes that will start on Victoria Embankment and finish on Tower Bridge in central London, with varying loops taking riders into north-east London and Essex depending on the distance. 

Friday (16 February) marks 100 days until the start of the mass participation Ford RideLondon sportives and, new for 2024, participants can join the Ford RideLondon community online before Event Day by being part of the Strava Club for Ford RideLondon. The club will allow riders to view the routes and track their maps, elevation, distance and waypoints. Participants will also be able to view a flyover of the full route. 

The Ford RideLondon-Essex challenge is the UK’s largest closed-road mass participation cycling event and the popular route has largely been the same for the past two editions, combining the unique thrill of cycling on traffic-free roads in the centre of London with heading out into Essex’s picturesque countryside. 

One minor change has been made to the route in Redbridge, which means riders taking on the 60 and 100-mile distances will pass through Buckhurst Hill for the final climb of the ride before the finish in central London. 

Enhancements have been made to ensure the best rider experience including an improved start process in Westminster and a stunning new finisher’s medal designed from recycled zinc alloy, which is embossed with #WeRide. 

Full route details and maps for the Ford RideLondon-Essex 100 can be viewed here

Entries are now open for the Ford RideLondon-Essex 100, as well as the Ford RideLondon-Essex 60 and 30-mile challenge rides. 

The Ford RideLondon-Essex 100 is the iconic challenge – and part of the famous London Classics challenge alongside the TCS London Marathon and the two-mile event at Swim Serpentine – while the 60 and 30-mile options provide alternatives for those looking for a shorter distance. For more information and to enter, visit ridelondon.co.uk. 

Also new in 2024 is an exclusive new range of high-performance cycling clothing designed by Le Col. The range, which will be available to purchase in the spring, includes two levels of jersey and bib, rain jackets and gilets.